16/11/20
Atmosphere and ambience are well-established influencers of consumer behaviour and whilst lighting is often seen as more functional and task-focused, it’s now emerging as another potential variable of atmospheric influence that could shape the consumer experience.
24/09/19
Lighting impacts on every aspect of the retail experience, from brand and product perception to consumer engagement and mood. One of the areas this is particularly amplified is in the …
27/06/19
It’s no surprise to hear the retail sector is in a state of transformation. Headline-hitting news about the demise of the high-street and the disappearance of so many well-known brand …
13/05/19
Hi everyone and welcome to my first blog written in preparation of the ascent up Mount Kilimanjaro in September. Here I’ll be writing a series of blog posts covering the …
19/03/19
They say the customer is always right, and as painful as it may be to agree, when it comes to expectations of their shopping experience, this saying is all too …
By Ben Tiffany