By Sigma2,870. That’s the number of stores that closed their doors in the first six months of 2019. 57,000 less people now work in the sector compared to last year, whilst …
A Quick Guide to… Geo-tagging
19/11/19
Geo-tagging is a pretty new term that falls into the same camp as metadata, geofencing and beacons. It’s all to do with the digital footprint we leave every time we …
A Quick Guide to… Customer Centricity
01/11/19
Customer centricity. It’s pretty simple, right? Take your customer and put them at the centre of everything you do. Well, actually, there’s quite a lot that goes into doing that! …
A quick guide to IoT
07/10/19
Just as we’re getting used to the t’interweb and getting on board with things like online banking and the cloud, along comes the term ‘internet of things’. What on earth …
A quick guide to AR
02/09/19
We live in a virtual world – smartphones that let us pay for our shopping, apps that let us turn up our heating or switch on our lights, even doorbells …
A Quick Guide to… Dropshipping
23/07/19
Dropshipping is another relatively new term in retailing that refers to the logistical process of getting a product from an external supplier or manufacturer to the customer without the retailer …
A Quick Guide to… Personalisation
07/05/19
We don’t mean to get personal, but are you being personal enough in your customer journeys? In the face of tough economic times and ever-changing customer habits, it can be …
A Quick Guide to… Omnichannel
01/05/19
Omnichannel is a term that is increasingly used when talking about customer journeys and the way in which retailers (amongst other sectors) are reaching out to their customers. But what …
Introducing the new Sigma website
09/04/19
If you have a project you’d like to discuss, drop us a line, we’d love to be able to talk to you about it! info@sigmagrp.co.uk Meanwhile, let us know …