Customer experience has become a cornerstone of retail; it’s something that brands are measured on and that customers demand.

Many sectors have been hit hard by a tumultuous year in 2020 but few more than the retail industry. With the global health pandemic leading to a national lockdown back in the early spring, all but essential retailers had to close their doors.

Demonstrating innovation whilst keeping colleagues & clients safe to ensure the job gets done. The ‘Gondola Starter Device’ installation tool is an innovative shop-fitting tool, designed and manufactured by Sigma here in the UK.

As retailers continue to navigate the challenges of transformation within the industry it’s inevitable that for some, the decision to close bricks and mortar stores will need to be explored. Ever-increasing overheads, reduced footfall and a channel shift online are all continuing to add to declining sales.

There has been no single factor driving the transformation of the retail sector, nor the demise of so many stalwarts of the high street. Changes in consumer buying habits, economic uncertainty and the rise of omnichannel retailing have all had an impact, but they are just a few of the myriad of factors that have brought the sector to a tipping point.

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