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Mt Kilimanjaro: The Big Climb: #1
Hi everyone and welcome to my first blog written in preparation of the ascent up Mount Kilimanjar...
A Quick Guide to… Personalisation
We don’t mean to get personal, but are you being personal enough in your customer journeys? In th...
A Quick Guide to… Omnichannel
Omnichannel is a term that is increasingly used when talking about customer journeys and the way ...
The Power of Partners in Retail
The idea of high-street brands teaming up is nothing new – we’re pretty accustomed to seeing a co...
Sigma awarded International Safety Award with Merit
Sigma has won an International Safety Award with Merit from the British Safety Council in recogni...
Surprise leap in consumer spending in March
The ONS retail report, released today, confirms that retail sales have seen their largest year on...
Introducing the new Sigma website
Introducing the new Sigma website Home » Managing rapid change during the Covid-19 crisis – Pa...
Can brands survive without an online presence?
It’s hard to think of many retail brands that don’t have an ecommerce platform these days. Wi...
Sigma ranked #7 in the ‘Yorkshire Fastest 50’ list
Chief Executive Officer Craig Bennett adds, “I’m incredibly proud of what we do here at Sigma...
Simple guide to retail concessions
They say the customer is always right, and as painful as it may be to agree, when it comes to exp...
DTC – the grim reaper for retail stores?
Who doesn’t love feeling like they just got hold of a bargain? With consumers increasingly turn...
Managing Changes to Store Portfolios
2018 will be remembered for many things here at Sigma, but the most alarming by far was the near-...
The Sunday Times HSBC International Track 200
Published within the business section of The Sunday Times on February 10th, the esteemed HSBC Int...
A Recap of 2018 for the UK Retail Sector
2018 was a challenging year for retail as brands struggled with how best to position their offeri...
The Top Five Retailing Trends of 2019
From mobile apps to POS material, email marketing to integrated systems, retail thinking continue...
In-House or Outsource – The GNFR Conundrum
Paying attention to your GNFR category isn’t just about the spend though. Its also about how it...

Laura Cadman
ACC