Why partner with Sigma to deliver your new instore concessions

Why partner with Sigma to deliver your new instore concessions

Home » Why partner with Sigma to deliver your new instore concessions

With the growth of online retailing, changing consumer expectations and increasingly unpredictable buyer behaviours, supermarkets and food retailers are having to work harder than ever to attract new customers into their stores.

Post By Sigma -

Image © Food Service Equipment Journal
Diversifying the instore brands available with the introduction of concessions is not a new concept, however traditionally supermarkets have interpreted and delivered this through dedicated, own-brand fresh produce counters such as meat and fish.

In a bid to become more destination and experience-focused, we’re seeing an increasing number of retailers experimenting with third-party suppliers to bring their concessions to life. Supermarket retailer ASDA has announced its intention to add a ‘concept’ concession to every store by 2022. From grab-and-go world-cuisine to sushi made to order, customers are drawn by the appeal of restaurant-quality food at supermarket prices.

Local expertise on a national scale


Creating or transforming space for concessions doesn’t have to be complex; bringing in the right expertise early in the process means everything from surveying and design through to implementing bespoke requirements or equipment can be done quickly and efficiently.  At Sigma we have the breadth of experience, capability and knowledge to help food retailers diversify their brand portfolio through instore concessions.

Our team of experts are perfectly positioned to understand your strategic objectives and translate it into your vision.  As an experienced fit-out contractor with specialist expertise in food retail, we understand the complexities of delivering works in a ‘live’ environment and often confined space whilst minimising the impact on customer experience.  We also understand the need for contained building works and support enhanced cleaning and dust-control processes to further minimise any disruption on the shop floor.

As a vertically-integrated supplier, we can offer a full-service solution including:

  • Total project management
  • Surveying and design expertise
  • M&E services including drainage and power
  • Construction services to create the ideal shell
  • Third party liaison and oversight
  • Signage provision to support brand clarity

Helping ASDA customers ‘save money and live better’


At Sigma we’re working with leading supermarket giant Asda to transform their concession offering throughout their store portfolio as part of a focus on ‘test and learn’ partnerships in 2020.  We’re supporting the mothballing of the existing fresh food counters and bringing in new and exciting brands as part of efforts to increase its focus on the food-for-now market, managing the entire conversion of the in-scope store footprint.  As one of their preferred contractors, we’re partnering to help deliver in excess of 120 counters over the period 2020/21.

Each project is fully managed and typically delivered within a 3-4 week timeframe from start to finish; we pride ourselves on delivering on time and within budget.  Our experts are adept at delivering the full project cycle, from supporting the development of a brief and defining the scope of the works to bringing in the expertise needed to deliver and establishing relationships with key third-party suppliers to complete the job on time.


Image © The Grocer

Concession brands we’ve supported


Every concession brand is different and so we work closely with Asda and the concession brands to ensure any bespoke and tailored requirements are understood and delivered.   From extraction systems to capture fumes when live cooking demonstrations take place, to compliant drainage, waste management and hygiene systems to support the handling of raw meat, we can be relied upon to deliver a solution for every requirement.

As part of a major refurbishment programme, we have also supported Asda with their stores in Minworth and Bedminster to deliver a new, joint-brand concession concept, bringing together Sushi Daily and Bam Tuk side by side in the same space.   In line with Asda health and safety guidelines and expected standards for food-hygiene and preparation areas, this double-brand concept caters for raw fish (sushi) alongside Asian streetfood preparation as well allowing for real-time live demonstrations for both brands.

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Bringing in the right expertise


Whether a single or multiple concession and involving minor works or full-scale refit, we have the right people and capability to support through to project completion.  Our logistics, design, construction and professional service teams work hand in hand to ensure projects are delivered on time and on budget.  As a flexible and agile contractor, our approach is easily scaleable meaning multiple concession refreshes can be delivered simultaneously with no compromise on quality and service.   From noodle bars and deli counters to live cooking demonstration and sushi preparation, our experts can deliver a one-stop solution to transforming instore concessions.

Image © Bedminster Bristol Post


Find out how our proven expertise can land your instore concession programme to help increase both revenue and customer footfall

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